Its an oil-free make up remover, it kind of looks like moisturiser. I apply some product to a cotton pad and dot it around my face, and then wipe it away along with the make-up, I would say it removes 95% of my make-up. Then I carry on with the rest of my skincare routine.
The only problem I have with this product is that it states that it is an eye make-up remover, well a bit of the product got in my eye the other day and it wasn't a pleasant experience! So all I do is use a seperate eye make-up remover.
So all in all I think this is a good make-up remover!